The days are starting to get to the point where you wish it was winter again so I thought I’d put a break in the weather with some summery Adidas and icypoles! Almost makes you want to open a fire hydrant and play in the street… or if you’re Australian, find a tarp, a hose and a bottle of dish washing liquid 😉

Nike Air Vengeance

“Vintage is back..” fictitious ad campaign.

These bad boys were originally released in 1985 but have had the remake treatment like so many other Nike models in the last 5 years.
They keep true to the styling and materials but with modern build quality and colourways. This “maize” colour got a more limited release as opposed to the red or blue, so the choice was easy, even if I was already sold on that colour 😉

A side note, not being very Photoshop literate, this is actually the first time I’ve ever used gradients on an image (applied to the original image) so it makes it a little special. But don’t worry, I have no inclination to become a shop-tographer anytime soon!

“1337 AIR” fictitious ad campaign

I’ve finally gotten a chance to start working on shots of sneakers from the holiday haul. For a bit of fun, I’ve conjured up some fictitious ad campaigns to go along with them. To get the ball rolling, we have these Nike Airforce 1 lows in medium grey “microperferated” leather and a clear grey gum sole.
Subtle enough to sneak (ha!) into work attire yet still with enough pop to stomp on some keyboards!

Try and respawn from that ya little….!

Expect to see many more of the holiday pickups peppered through out this blog in the coming months!

Gotta love the Attitudes series with their vibrant “those colours should not go together but some how it works” colour schemes and their chubby stature.

A lazy weekend and a bucket of chalk = another one of my fictitious campaigns

This is the first installment of “Under the Tongue” sub blog. Basically, its a review of sneakers and associated fashion. The difference being these reviews will be from a practical/wearable angle, not just looks alone, of items I personally own or use and not just regurgitating a media brief or guessing what material is used/what it would be like in action from a reblogged photo (incidentally as with all posts in this blog, all photos are taken by us).

So, these are actually my first pair of Adidas, believe it or not. I’ve always liked the styling and some of the superstar releases have been insane but they’ve always looked a bit funny on my feet. Not sure why, maybe I’m just used to looking down and seeing a Nike tick 😉

But when you combine a half-cab cut, subtle suede and a classic retro styling in a simple colour way, its very hard to say no!

In another insomnia induced marketing brainstorm I came up with another one of my fictitious ad campaigns.

Under the Tongue:
– 3 different grades of suede on the upper
– they fit true to size
– sole is on the thinner side, presumably for the skate market and subsequently as comfortable as a skate shoe after long periods of wear.
– quality control is a little hit and miss. I looked at 3 diff. pairs and all had inconsistent shaping of the toe sole. Instead of cutting straight down, one of the shoes would have a slight angling outwards (visible in the photo).
– being suede, don’t do what I did with my J5’s and wear them out in the rain, unless you want to give them that 5yo look in the time it takes you to say “holy sun shower batman”
– These have yet to hit AU shores and with no word on a local release, you will need to get clicking to find a pair.