This is the first installment of “Under the Tongue” sub blog. Basically, its a review of sneakers and associated fashion. The difference being these reviews will be from a practical/wearable angle, not just looks alone, of items I personally own or use and not just regurgitating a media brief or guessing what material is used/what it would be like in action from a reblogged photo (incidentally as with all posts in this blog, all photos are taken by us).

So, these are actually my first pair of Adidas, believe it or not. I’ve always liked the styling and some of the superstar releases have been insane but they’ve always looked a bit funny on my feet. Not sure why, maybe I’m just used to looking down and seeing a Nike tick 😉

But when you combine a half-cab cut, subtle suede and a classic retro styling in a simple colour way, its very hard to say no!

In another insomnia induced marketing brainstorm I came up with another one of my fictitious ad campaigns.

Under the Tongue:
– 3 different grades of suede on the upper
– they fit true to size
– sole is on the thinner side, presumably for the skate market and subsequently as comfortable as a skate shoe after long periods of wear.
– quality control is a little hit and miss. I looked at 3 diff. pairs and all had inconsistent shaping of the toe sole. Instead of cutting straight down, one of the shoes would have a slight angling outwards (visible in the photo).
– being suede, don’t do what I did with my J5’s and wear them out in the rain, unless you want to give them that 5yo look in the time it takes you to say “holy sun shower batman”
– These have yet to hit AU shores and with no word on a local release, you will need to get clicking to find a pair.

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