After finally getting to ditch our luggage at the Yaesu Fujiya hotel a couple blocks from Tokyo station, we once again had time against us as we rushed out to Gotemba, home to the Premium Outlets mall and the last day of “Golden Week”, a nation wide sale which only happens a couple times a year.

It’s a bit of a hike – made longer with the wait and change to local trains then a (free) shuttle bus before you actually get there.

Travel tip: budget about 2 hours (door to door) to be safe (should be less if you get the right connections) from Tokyo station. Once you get to Gotemba station, walk down the stairs and out to the car park, you’ll see a big sign for Premium Outlets with times for the shuttle bus, which runs about twice an hour. Remember to plan your return trip so you aren’t left stranded out in the sticks!

Travel tip: kill a bit of time at the small store which sold a bit of everything. Cool vintage cameras adorn the windows.


The mall is very unassuming amongst the trees and mountains on the small roads leading to it. The complex is split across two sections divided by a scenic bridge and river (see first image). Two reasons why we chose to come out here, first, the Golden week sales – which were sadly disappointing, most stores had sales but nothing even close the the fire sale that’s hyped about online. The second reason was sadly also a little disappointing – to see Mt Fuji without having to go to it but thanks to the ever present haze it was completely invisible until just after sunset when its looming prescence was revealed as a silhouette.


Travel tip: Mt Fuji is viewable from many spots around the mall and from the shinkansen travelling between Osaka and Tokyo, however its most likely to be shrowded in cloud and haze, but if you’re lucky, you might get it on a good day as seen here, photoed from the shinkansen by one of our friends, thanks Troy!

So, back to the shopping. First stop is the information booth to grab your travellers discount booklet which sports coupons for percent off or after purchase bonuses. Most excellently, these worked on top of the already reduced items. Golden Week may have let us down but these made up for it in a small way, especially at the Nike Outlet store, which was definitely a highlight and some of the best bargains we came across on the whole trip. However, being the first day we were reluctant to fill the suitcases so early on. Turns out that helped A LOT but let’s just say, next time we’re just going to bring an extra one πŸ˜‰


The rest of the stores are what you’d expect from the Premiun Outlet chain(and very similar to other branches around the world (re: Hawaii 2012)). Stand outs for us included Adidas (nice variety of stock and generously discounts); G Shock (a couple items were slightly reduced but nothing you couldn’t get online for a lot less); Bandai (all full RRP but the coupon helps a bit with the decision making, although we found quite a few items were cheaper outside of Tokyo – most noteably Den Den Town in Osaka); Lego and Sanrio are always fun to stop in, the former requiring just that bit longer with all their displays πŸ˜‰ (see bonus photos below); Nikon– prices were like the G Shocks – cheaper online but it was nice to venture into a mothership, Reebok, Puma and The North Face are worthy of a quick look in as well.

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There’s also the swanky labels that put the premium in to “Premium Outlets” like Armani, Anna Sui, Burberry, Bvlgari, Dior, Dolce and Gabbana, Gucci, Harrods, Hugo Boss, Jimmy Choo, Prada and Ralph Lauren but far out of reach for our modest wallets and tastes!

Finally, the foodcourt offers a nice variety of western and eastern eats and desserts covered mostly by local brands.
Note: it closes before the shops do so you may want to eat first if its coming towards the end of the day, but of course you can always count on Macca’s (off to the side of the complex) if you miss out!

Next we catch the Catbus to the Studio Ghibli museum!


If you have any questions on our travels, where to buy, what to do or just want to share your own stories, hit us up on the Soulbridge media facebook page.

Japan 2013 part #1 – Arrival
Japan 2013 part #2 – Tokyo International Toy Expo
Japan 2013 part #3 – Gotemba – Premium Outlets mall
Japan 2013 part #4 – Tokyo – Studio Ghibli Museum
Japan 2013 part #5 – Tokyo – Kichijoji and Nakano
Japan 2013 part #6 – Tokyo – Akihabara
Japan 2013 part #7 – Tokyo – Tamiya HQ, Diver City
Japan 2013 part #8 – Yokohama – Zoorasia
Japan 2013 part #9 – Yokohama – Ramen Museum
Japan 2013 part #10 – Nissan HQ and Yokohama
Japan 2013 part #11 – Osaka – Nanba Shopping
Japan 2013 part #12 – Kyoto
Japan 2013 part #13 – Tokyo – Harajuku, Shibuya
Japan 2013 part #14 – Osaka castle, Umeda Sky building
Japan 2013 part #15 – Osaka Aquarium and Tempozan wheel
Japan 2013 part #16 – Osaka Universal Studios